Back in 2007, Bob Burg co-wrote The Go-Giver, a poignant business parable with acclaimed best John David Mann. It didn’t catch on at first, but after a couple years of being published, it became an absolute sensation in the business world – it hasn’t slowed down since and has sold over a million copies. The Go-Giver discusses five principles that will help you get everything you want in the business world, which all starts with giving first in any transaction – providing value to those with whom you interact, and how it will indeed come around to positively impact your business, many-fold.
In the newest book of the series, The Go-Giver Influencer, Burg and Mann breakdown one of the five principles addressed in the book – influence and they do so once again in a beautiful parable.
This conversation is for anyone in the business world who is looking to have more influence in their business as it relates to – customers, employees, building a brand or getting anyone to buy into an idea.
Many thanks to the episode sponsor: Le Cordon Bleu
