A great food business requires cultivating. Much like any vegetable, you’ve got to grow it and give it the nutrients it needs. The problem many entrepreneurs have in the food industry is understanding the latest trends. Health is such a vastly fluctuating component of life, especially as there are numerous claims to the “ultimate diet,” like keto, vegan, carnivore, etc, and when we are in the beginning stages of a health business we must think about the greatest trends to integrate. Here are a few things that you may want to consider. 

Cleansing or Detoxing

Detoxifying is still a very popular aspect of being healthy. A lot of people don’t feel healthy until they’ve actually cleansed their body, either by sweating it out or having certain juices. Websites like goodnature.com provide juicers and an abundance of juice recipes that can give you some inspiration, especially as detoxifying is something that we all feel like we need to do in the modern world. 

Gut Health

Over the last few years, there has been a massive drive on the importance of having healthy gut bacteria. If you are looking to get on this bandwagon, probiotics are one way, and drinks such as kombucha and kefir have seen a massive boost in recent years. But also, if you don’t like this oversaturated aspect of the market, you may want to think about how gut health impacts people’s brains and bodies in other ways. You can find all of the information on foodnavigator.com for the benefits of gut health on the brain and body, and put a different spin on it. Because our immunity is predominantly made from our gut bacteria, we don’t necessarily just have to focus on probiotics and prebiotics. You can focus on something as simple as fiber, which does wonders for your gut bacteria and can be another way to rebrand something that isn’t necessarily a sexy food but is cheap to purchase and mass produce. Something like oatmeal is very high in fiber and could be a fantastic way to incorporate the very modern trend of improving your gut bacteria. 

Eating Vegetables in a Convenient Form

We’re constantly told that we’ve got to have more vegetables in our diet, but if we are always on the go, we can’t just sit at the dinner table and eat vegetables, we need something while we are on the go. This is something that has been popularized by vegetable chips, but the problem with vegetable chips is that they are over-processed, and the nutrients have been cooked out of them. You could find another way in through packaged vegetables that you can easily microwave, but also have flavor in them. For example, riced cauliflower that you can put in the microwave for a few minutes. 

There are so many different trends going around that it can be hard to keep up. The fact of the matter is that if you are starting a food business and you really want to focus on health, think about the things that you are passionate about.

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