Blogging for your restaurant can seem like a time-consuming and unnecessary task especially when there are menus to be written, ingredients to be ordered and dishes to be created. If you do have a blog for your restaurant for yourself, then it can often get pushed to the bottom of the list. However, creating quality content that is worth sharing and informs your audience, customers and potential customers is essential for building a successful business. If you rank highly in regards to Search Engine Optimization, then you will garner more traffic to your website which means more customers for you. A blog also gives you a place to show your customers and potential customers that you know what you’re doing and you are an expert in your field.
So, to speed up the process so you can get on with what you’re best at, here are a few tips to help:
Store Your Ideas
One of the most common challenges you are likely to encounter is the ideas and topics to write about. Inspiration can come from anywhere though, so it’s essential that you have a place where you can store all your thoughts, for when you need them. Have a notebook on you or use an app on your smartphone to capture your notes and ideas.
Create A Content Plan
While it might just sound like another job to do, creating a content plan will save you time in the long run if you invest time in creating a content plan. It’s easy to do and should be in the form of a calendar; it is where you will track the topics you will write about and when. You should also check relevant, notable days of the year which you can use to inform your blogs. For example, around Thanksgiving, you’ll want to write blogs to do with “Perfecting Your Turkey” or “How To Create a Vegan Thanksgiving Dinner.”
Schedule Time To Write
Scheduling time for yourself to write and choosing the times when you feel most creative and alert is the best way to make sure you get things done. Choose a time when you’ll have the least distractions, try to stick to your schedule and make it a habit to write.
Back Up Your Work
Don’t wait for your site to get hacked or infected with malware before implementing a backup strategy. Save yourself time and hassle and backup your blog. You can hire a professional to help you to do this.
Aside from using the comments and social-sharing statistics to help judge how well your content is resonating with your audience, you may want to look at implementing more formal analytics. Google Analytics will show you the kinds of articles that your audience is enjoying or reading the most as your site’s analytics will show you who visits and on which pages they spend the most time.
If you’re taking your blog to the next step and looking to make some money off it, then there are lots of tools for saving time on that too. For making money off ads on your site, you can use Professional Google Ads automation scripts, but most importantly, if you can save time on your writing process, you can allow more time for promoting your articles and your business.