It seems nowadays that anyone who can create great food, be that cakes, meals or specific food-related products, is looking to start their own business. Why shouldn’t you? Being your own boss, whatever the business might be, can have amazing benefits and rewards. But, with there being more choices out there, how do you ensure your business stands out? Without further ado, here are some suggestions to try.
Do social media differently
Social media is one of the best ways to advertise a business these days, and with food, it is no different. People often engage with visuals and making them appealing along with content can work in your favor. However, be different. Don’t just rely on a picture and blurb, why not try other tools such as video elements or things like Instagram Stories to make your social media different? Giving behind the scenes looks or showing how a creation is made could work well.
Be professional with your output
Of course, mainly when it comes to advertising on any level, pictures can say so much more and can entice new customers, so why not be more professional with this? Instead of relying on your smartphone and just snapping a picture, enlist the help of a food photographer to capture your products in all their glory. Photographers will be able to capture the products in the best possible way and will have a knack for styling the images perfectly. It is definitely worth the investment.
Start a YouTube channel
If you are hoping to engage with your audience, then video is a great way to do it. But you could take it one step further and create a YouTube channel. You may want to base it around tips, or share secret recipes, or even use it as a behind the scenes look at what goes into your products or the food services that you provide. It could be a great way to advertise your business in a non-direct way.
Get involved locally
There is a real trend at the moment for people to use local and small businesses, and so this could work in your favor. Why not get involved with the local community? You could advertise in small community magazines, in shop windows, have some products for sale in local stores or cafes, or even have a pop-up shop or stall at the next local event. The more you look into this, the more opportunities you will find.
Is your website doing its thing?
Finally, is your website doing all that it can for your business? The images need to be eye-catching, the content needs to be relevant and appealing, and your website needs to be showcased in search engine results. Taking time to give your website a once over and check these things could help your business thrive in the future.
Let’s hope that these suggestions help you to enable your food business to stand out from the crowd.
